GIES (Gerontech and Innovation cum Summit, https://gies.hk/en) is an annual event held in Hong Kong. It is on the way to becoming one of the world’s largest events for technology and innovation in technology for ageing societies. With then thousands of visitors and hundreds of projects and products shown it states a hub and gateway for innovators to the Asian care and health care market.

On invitation by the organisers of the event, REACH (http://reach2020.eu/) was asked to give insights into its approaches and in its involvement in the development of standards (amongst others its contributions to ISO TC 314 Ageing Societies: https://committee.iso.org/home/tc314).