Simplification of REACH structure, market segmentation, and business strategy

03-02-20 Rongbo Hu 0 comment

In the final reporting period of REACH, a special focus was set on the exploitation of the results and solutions from the REACH2020 research project and subsequent business models. This included the work towards a REACH start-up company, including business models and marketing strategies for systems and sub-systems. Moreover, the work carried out provided insight into possible market segmentation solutions over the care continuum. Furthermore, the consortium worked towards the demonstration of a number of practice cases where REACH achieved external visibility and effects and gathered information on the alignment of its business system. Furthermore, exemplary value chains were developed for specific REACH sub-systems. For the exploitation of the results after the end of the research project, an agreement for future collaboration was signed with the New North Zealand Hospital, reflecting REACH’s capability and aim to become a major player and partner for strengthening the ecosystem around future smart hospitals.


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REACH active aging consultancy



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